???? ?????? ???? ???? ??? ?? SERP, ????? ???? ????? ????? ???? ?????? ???. ??? ???? ???? ????? ???? ??? ?????: ???? ???? ???? ??? ????? ????? ?? ????. ??????, ??? ????? ???? ????? ??? ???? SERP ? ????? ?????? ????? ??? ??? ?????. ????? ????/?? ????????? ??? ????? ???????? ????? ????? ????